One question, one answer, checked against Google’s own pages
This is where we write down the answers we give clients every week. Each article takes one question that people actually type, answers it in the first two sentences, and then shows you where to look and what you will see. Every claim about Google comes from a Google help page, quoted and dated. Where we say something from our own work, we say so.
Browse the knowledge base
205 published articles. Choose a category or browse the complete index.
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How to report a business on Google Maps
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What is online brand protection?
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How to manage Google Business Profile from Google Search and Maps
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How to change the email on a Google Business Profile
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How to add multiple locations to Google Business Profile
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How to fix a suspended Google Business Profile
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Google Business Profile verification code not received: what to do
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What do Google Business Profile insights show?
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How to add Q&A to Google Business Profile
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What are Google posts?
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How to remove photos from Google Business Profile
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Why are my Google Business Profile photos not showing?
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How to find your Google Business Profile ID
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How to edit your Google Business Profile description
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How to add email to a Google Business Profile
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How to add a booking button to a Google Business Profile
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How to add services to a Google Business Profile
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how to remove a manager from google business profile
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how to request access to google business profile
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how to delete a duplicate google business profile
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How to rank higher on Google Maps
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What is the local pack?
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Why is reputation management important?
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How to fix your online reputation
How these are written
Every article names the Google help page it draws on, with the date we read it, because those pages change. Button names are quoted exactly as Google prints them. We do not publish techniques for gaming the system, we do not promise positions or dates, and we do not invent examples. Where a paragraph starts “from our practice”, it is an observation from our own work with clients, not a rule of Google’s, and it is labelled as such.
If you would rather have somebody read your listing and tell you what is wrong with it, that is what the audit is.