One question, one answer, checked against Google’s own pages

This is where we write down the answers we give clients every week. Each article takes one question that people actually type, answers it in the first two sentences, and then shows you where to look and what you will see. Every claim about Google comes from a Google help page, quoted and dated. Where we say something from our own work, we say so.

Browse the knowledge base

205 published articles. Choose a category or browse the complete index.

  1. Can nearby branches compete with each other in local search?

    Local visibility

  2. Should a seasonal business compare visibility with last month or last year?

    Local visibility

  3. Why are Google Maps enquiries rising but bookings are not?

    Local visibility

  4. Why do two people see different local search results?

    Local visibility

  5. Small business reputation management

    Local visibility

  6. What is bulk verification for Google Business Profiles?

    Local visibility

  7. How do you open a Google profile for a location that has not opened yet?

    Local visibility

  8. How should you choose the service area for your business on Google?

    Local visibility

  9. What can you do with free online reputation management?

    Local visibility

  10. What should a reputation management plan contain?

    Local visibility

  11. What does SEO reputation management actually involve?

    Local visibility

  12. Crisis and reputation management

    Local visibility

  13. How do you manage local SEO for multiple locations?

    Local visibility

  14. What are local citations, and which ones should you check?

    Local visibility

  15. How should a franchise manage reviews across its locations?

    Local visibility

  16. Why an agency asks you to fill in the brief yourself

    Local visibility

  17. What a marketing agency should do in the first week

    Local visibility

  18. Why cheap SEO ends up costing more

    Local visibility

  19. What happens if you pause your marketing for a month?

    Local visibility

  20. What should a monthly SEO report include?

    Local visibility

  21. What to ask an SEO agency before you hire them

    Local visibility

  22. Can an SEO agency guarantee first place on Google?

    Local visibility

  23. What is an example of online reputation management?

    Local visibility

  24. What is NAP in Google Business Profile?

    Local visibility

How these are written

Every article names the Google help page it draws on, with the date we read it, because those pages change. Button names are quoted exactly as Google prints them. We do not publish techniques for gaming the system, we do not promise positions or dates, and we do not invent examples. Where a paragraph starts “from our practice”, it is an observation from our own work with clients, not a rule of Google’s, and it is labelled as such.

If you would rather have somebody read your listing and tell you what is wrong with it, that is what the audit is.