One question, one answer, checked against Google’s own pages
This is where we write down the answers we give clients every week. Each article takes one question that people actually type, answers it in the first two sentences, and then shows you where to look and what you will see. Every claim about Google comes from a Google help page, quoted and dated. Where we say something from our own work, we say so.
Browse the knowledge base
205 published articles. Choose a category or browse the complete index.
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Why does an AI assistant invent qualifications or awards for your business?
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What should you do when an AI answer says your business has closed?
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Should you create a separate page just for AI assistants?
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Does being cited by AI mean your business is being recommended?
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Why does an AI assistant quote an old price for your business?
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Why does an AI answer mix up two businesses with similar names?
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Do AI assistants use your Google reviews?
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Do brand mentions impact visibility in AI search?
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ChatGPT SEO prompts
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How to tell if a page was written by AI
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What do AI assistants say about local businesses?
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Is ChatGPT bad for SEO?
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What are generative engine optimization services?
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Why generative engine optimization matters
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How to do generative engine optimization
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How to improve visibility in AI search results
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How to measure AI search visibility
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How to rank in ChatGPT search
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How does answer engine optimization work?
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How is LLM SEO different from traditional SEO?
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What is LLM SEO?
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What is answer engine optimization?
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What is generative engine optimization?
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Can AI be used to respond to Google reviews?
How these are written
Every article names the Google help page it draws on, with the date we read it, because those pages change. Button names are quoted exactly as Google prints them. We do not publish techniques for gaming the system, we do not promise positions or dates, and we do not invent examples. Where a paragraph starts “from our practice”, it is an observation from our own work with clients, not a rule of Google’s, and it is labelled as such.
If you would rather have somebody read your listing and tell you what is wrong with it, that is what the audit is.