Should you create a separate page just for AI assistants?
Businesses increasingly ask whether they need a new page “for AI.”
The idea sounds simple:
- keep the normal website for customers;
- create another page written specifically for ChatGPT, Google AI Overviews or other assistants;
- fill that page with facts the business wants AI systems to repeat.
But current official guidance does not create a requirement for an “AI-only” page.
Google says the same SEO fundamentals remain relevant for AI Overviews and AI Mode. It says there are no additional requirements to appear in those features and no special schema, AI text file or AI-specific markup is required.
OpenAI says any public website can appear in ChatGPT search and focuses its publisher guidance on whether OAI-SearchBot can access the content.
So the better question is:
Would this new page help a real customer understand something that the existing site does not explain clearly?
Short answer
Create a separate page only if it has a separate public purpose.
A useful new page might:
- answer a customer question that is currently scattered across several pages;
- explain a service, location, policy or commercial fact more clearly;
- provide a concise factual reference that is useful to both people and search systems;
- resolve ambiguity between two similar products, brands, locations or offers.
Do not create a new page merely because you think AI systems need a different version of the same information.
Google’s current guidance says:
- AI features use the same core Search requirements;
- there are no additional technical requirements;
- people-first content remains relevant;
- no special AI schema or AI text file is required.
OpenAI’s current publisher guidance says any public website can appear in ChatGPT search and recommends allowing OAI-SearchBot if you want content to be discoverable and cited.
Neither source says businesses need a dedicated “AI page.”
What would an AI-only page duplicate?
Suppose your site already has:
- a clear service page;
- current prices;
- location details;
- an About page;
- FAQs;
- contact information.
Creating another page that repeats the same facts in slightly different wording may create a maintenance problem.
For example:
Existing service page
Business audit: €960. Includes a written report, recorded walkthrough, costed list of recommended work and 90-day action plan.
New “AI page”
Madloba Consult offers a business audit for €960 with a report, walkthrough, recommended-work costs and a 90-day plan.
There is no meaningful new customer value.
Now the business has two pages that must stay synchronised every time the offer changes.
That can create exactly the kind of conflicting public information that makes automated systems harder to interpret.
When can a separate page be useful?
A separate page can be justified when it answers a different public question.
For example, a business may need a page that clearly explains:
- what one service includes compared with another;
- which locations provide a specific service;
- the difference between two similarly named products;
- current eligibility or booking requirements;
- a verified methodology summary for customers;
- how pricing works when several fees interact;
- what customers receive and how delivery is checked.
The page may also be useful to AI and search systems.
But the reason to publish it is still that it is a useful public information asset.
What does Google say about content for AI features?
Google’s Search Central guidance for AI features is unusually direct.
It says the best practices for SEO remain relevant for AI Overviews and AI Mode and that there are no additional requirements or special optimisations necessary.
Google recommends familiar fundamentals such as:
- allowing crawling;
- making content easy to find through internal links;
- providing a good page experience;
- making important content available in text;
- ensuring structured data matches visible content;
- keeping Business Profile information up to date.
Google also says you do not need to create new machine-readable files, AI text files or special schema.org structured data for these AI features.
That guidance does not support the idea that every business needs a second set of pages written “for AI.”
What does OpenAI say?
OpenAI’s current publisher guidance says any public website can appear in ChatGPT search.
For publishers that want their content discoverable, surfaced, cited and linked, OpenAI says not to block OAI-SearchBot.
That is a crawler-access issue.
It is not a recommendation to create a separate ChatGPT page.
A normal public page can be discoverable if it is accessible and relevant.
Could a special page help if the current site is unclear?
Yes, but the important word is unclear.
If your existing site spreads one important answer across five pages, a focused new page may improve the site.
For example, a multi-location business might have:
- different hours by branch;
- different services by branch;
- different booking routes;
- one generic contact page.
A dedicated location page can answer a real customer question.
That page may also help automated systems distinguish the locations.
The benefit comes from clearer information architecture, not from labelling the page “for AI.”
What if we want one page with all company facts?
A concise facts page can be useful if customers actually need it and the information has a clear public purpose.
But do not turn it into a hidden machine-targeted dump of:
- keywords;
- repeated brand claims;
- unsupported superlatives;
- internal instructions to AI models;
- duplicate service descriptions;
- facts that contradict the rest of the site.
If a fact matters enough to publish, it should be accurate, current and understandable to a person.
Should the page be hidden from navigation?
Usually, that is a warning sign.
If the business does not want customers to discover the page, ask why the page exists.
Google’s guidance emphasises people-first content and making useful content easy to find through normal site structure.
A page that exists only for crawlers, with no reasonable customer purpose, is difficult to justify as a useful public asset.
That does not mean every page must appear in the main menu.
It means the page should have a legitimate place in the site and be reachable where relevant.
Does structured data replace the need for a page?
No.
Structured data can help search systems understand visible page content.
Google says structured data should match the visible text.
It is not a substitute for a clear public explanation.
Likewise, a good public page does not require an invented “AI schema.”
Use supported structured data where it accurately describes the page.
Do not add markup that claims facts the page itself does not clearly state.
Should you publish an llms.txt file instead?
Do not treat any AI-specific file as a universal requirement.
Google explicitly says its AI Search features do not require new machine-readable AI files.
OpenAI’s current publisher guidance focuses on OAI-SearchBot access for search discovery.
If you experiment with other machine-readable conventions, treat them as optional experiments for specific systems, not as a replacement for clear public pages.
What should you do before creating a new page?
Ask five questions.
- What customer question does this page answer?
- Does an existing page already answer it well?
- What information would be unique to the new page?
- Who will keep that information current?
- How will the page fit into the existing site without creating contradictions?
If you cannot answer those questions, the site probably needs a content correction or consolidation rather than another page.
A simple decision test
Create the page
When it has a distinct public purpose and gives customers useful information they cannot already get clearly elsewhere.
Improve an existing page
When the information belongs naturally on a current service, location, pricing or FAQ page.
Do not create a new page
When the only justification is:
“We want AI assistants to have another page to read.”
That is not a current requirement from Google or OpenAI.
What should a business owner check?
Before approving an AI-focused page, ask:
- Is the question different from what our current pages answer?
- Would a customer benefit from this page?
- Does it reduce ambiguity or create duplication?
- Are prices, services, locations and contact details consistent?
- Can the page stay current?
- Is it accessible to normal users and crawlers?
- Are we claiming an AI benefit that no platform guarantees?
The useful output is not “more AI pages.”
It is clearer public information with less contradiction.
Discuss AI visibility with Madloba Consult
FAQ
Does Google require a separate page for AI Overviews or AI Mode?
No. Google says there are no additional requirements or special optimisations needed for those AI features beyond normal Search fundamentals.
Does Google require special AI schema?
No. Google explicitly says there is no special schema.org structured data required for AI Overviews or AI Mode.
Does ChatGPT require a special AI page?
OpenAI says any public website can appear in ChatGPT search. Its publisher guidance focuses on allowing OAI-SearchBot access when you want content to be discoverable and cited.
Can a separate page still be useful?
Yes, if it answers a distinct customer question or consolidates genuinely useful information that is otherwise unclear or fragmented.
Should we duplicate our service pages in simplified AI versions?
Usually not. Duplication creates another set of facts to maintain and can introduce contradictions.
Can a new page guarantee AI citations or recommendations?
No. Neither Google nor OpenAI guarantees that a particular page will be surfaced, cited or used for a particular answer.