Hotels and guesthouses

Your guests book you, or the hotel across the square, from pages you have never opened

Booking platforms and review sites build pages about hotels and guesthouses on their own, and reviews collect there whether you know about it or not. A guest looking for two nights in your city compares three of those pages side by side and books from one of them without ever opening your site. An AI assistant reads them before answering.

We show you where those pages are, what they say, and what an assistant tells a guest who asks where to stay in your city today.

0 €·3 findings·24 hours

Free check

Send the link to your listing. Nothing else.

In writing, within 24 hours. No account access.

What changes when someone is looking after this

Without care	With care
A booking platform has a page for your hotel that you have never opened	You have read it, and answered what needed an answer
A guest asks an assistant where to stay for two nights, and the answer is built from a page with last year’s photos and prices	The answer is built from pages that are current and agree with each other
A one-star review names a receptionist who left in the spring	It was reported the week it appeared, with the reason
Photos of a room from before the renovation and a breakfast you no longer serve	Photos of the entrance, the room, the bathroom, the breakfast as it is served
Three hundred reviews from two years ago, nothing since	A steady trickle, so the hotel reads as open

Attack

Someone is writing things that are not true

Three one-star reviews in one week, all about noise from a room that has been closed since spring, none of them from a name the front desk remembers. A complaint about breakfast at a hotel that stopped serving breakfast in March. A page on a booking site with your name, an old phone number, and photos of the rooms before the renovation.

You cannot answer where you cannot see. And the first thing you want to know is not what to do about it, it is how bad it already is.

Silence

Nobody is writing anything at all

No attack, no crisis, nothing dramatic. Just eleven empty rooms on a Tuesday in October, a hotel across the square that is sold out for the fair, and no explanation for the difference that anyone at the desk can name.

Quiet is harder to notice than an attack, and it costs more over a year.

A guest used to read your reviews. Now a machine reads them first and gives the guest a short answer.

The machine does not open one page and stop. It reads what is written about you across the internet: your listing, the booking platforms, review sites, forums, local guides. Then it answers in three sentences, and most guests never go further than those three sentences.

It does not know which of those pages you control. It reads them all with the same weight.

It also does not start with you. We measured this for clinics: asked which clinic in a city is best, assistants reached for the catalogues first and for the clinics’ own websites second. For a hotel the catalogues are older and bigger, and a guest already books from them. Your site is not competing for that answer. The page about you on those platforms is.

That is the change. Ten years ago a neglected listing cost you some of the guests who found it. Today it feeds an answer that reaches guests who never searched for you at all.

Four things that decide whether you appear in that answer

Whether people find you by name at all

Most guests never type your name. They type a city and two nights, and they choose from what the platform shows them. Whether you appear there, and where, is decided by what is written about you: reviews, scores, photos, and how recent they are. If nothing is written about your hotel outside your own site, you appear only to people who already know exactly what to type.

How recent your reviews are, not how many

Three hundred reviews from two years ago read worse than twenty from the last month. A steady trickle says the rooms are let and the desk is answering. A silent year says the hotel might have closed or changed hands, and neither a guest nor a machine can tell the difference from outside.

Whether your photos show the places a guest will actually walk through

The entrance, the room, the bathroom, the view from the window, the breakfast as it is served. Hotels have a particular version of this problem: a room photographed before the renovation, or a breakfast you no longer serve, sets an expectation the stay then has to survive, and a guest who arrives to something else writes the review at checkout.

What people do on your profile once they land there

A guest chooses across the whole city, usually on a booking platform, and there the reviews that count are the platform’s own. The map matters less than it does for a restaurant, and the platform’s page matters more: its score, its photos, its answered and unanswered reviews. That page is built outside your site, not inside it.

Do you know what is written about you on the pages you never made?

We check every place a hotel in your country is likely to appear, and the list is not the same in Norway and Sweden. Alongside Google, your own site, Facebook and Trustpilot, that means Booking.com and the other booking platforms, TripAdvisor, Apple Maps for anyone with an iPhone in their hand, and the directories of the country: Proff, Gule Sider and 1881 in Norway; Hitta and Eniro in Sweden. Most owners can name three or four. How many of them carry a page about you is something you almost certainly do not know.

Two of those deserve a sentence of their own. On the booking platforms and on TripAdvisor the reviews are the product: a guest reads them there, books there, and never opens your site. A page for your hotel exists on them without you doing anything at all, and the details on it, the photos, the phone, the description, were written by somebody else, or by you three years ago.

Directories generate listings from public registries. Map services create them from user submissions. Review platforms open a page the first time someone writes about you. Occasionally a competitor sets one up on purpose. On every one of those pages people can leave reviews, and on none of them will you get a notification.

Three findings, in writing, within 24 hours

Where your hotel exists online.

The full list, including the pages you did not create, with the reviews sitting on them.

What an AI says about your hotel today.

Two questions, asked the way a guest asks them, with screenshots. One about you by name, one about the best place to stay in your city.

How exposed you are if someone pushes.

Not a prediction. A description of what is currently in place if a bad week arrives.

No account access. No logins, no admin rights, nothing installed on your side.

We name what we find. We do not name what to do about it, because that is the next piece of work, and mixing the two is how owners buy things they did not need.

Every finding comes with a way to check it yourself in about two minutes. If one does not hold up, tell us and we withdraw it.

There is a limit to this, and it is worth saying plainly: what can be seen from outside, we will show you for free. What can only be seen from inside your account is not visible to anyone from outside, including us, and reading it is the paid conversation.

The people who will read your hotel

Alexandr Temnosahaty

Hotels and guesthouses: what a guest reads before booking two nights, and how the front desk turns a review into the next booking.

Alex Nekrashevich

Twenty five years in web, five in local visibility and reputation. Your check will be written by him, not assigned.

Eleven of those years were spent taking audit work from strangers on a public marketplace: 1 768 completed jobs, 1 750 of them rated positive and 18 rated negative. We quote both numbers on purpose. A record with no negatives at all is the first thing we would flag on your own listing, and we are not going to hold ourselves to a lower standard than that.

We work in writing. No calls, no voice messages. Everything we tell you stays readable and checkable later, and that is deliberate: spoken agreements turn into “you promised” against “I did not”.

Three things we will not do, whatever you offer

We do not delete honest criticism

We remove what is false. If a review is true, we will say so and show you what caused it, because the cause is what keeps producing more of them.

We do not take two competitors in the same neighbourhood

Not now, and not six months from now. If you are worried about that, ask us who else we work with in your city before you send anything.

We do not promise a position by a date

It can only be done dishonestly, and it collapses in the third or fourth month, usually somewhere you cannot climb back from. Anyone who gives you a rank and a deadline is describing something artificial.

We do not remove the truth about you. We remove what is false.

How many hotels we take

We work with eight hotels at a time. None is running yet, so all eight places are open.

That number is arithmetic, not a sales device. Reputation work is slow and it does not stop: somebody has to read your new reviews every week, watch the pages you do not control, and notice the week something changes.

The first hotel gets a team that has been waiting for it.

Eight is where that stays careful. Past it somebody starts skimming, and skimming is exactly how a bad week turns into a bad quarter.

Questions

hotel reputation management

For a hotel it is three things a guest reads as one: the listing you own, the pages about you on booking platforms and review sites that appeared without you, and the reviews sitting on all of them. The middle one is the loudest for a hotel, because a guest books from the platform, not from your site, and the platform’s page about you was written mostly by strangers. The first look at all three costs nothing.

hospitality review management

Somebody reads every page about your hotel every week, answers what needs an answer, reports what is false with the reason, and names the thing that keeps producing the same complaint. For a hotel that is more pages than for most businesses: the booking platforms, TripAdvisor, Google, Facebook and the directories of your country, each with its own reviews and none of them sending you a notification. The reading is the part nobody sells you, and it is the part that matters.

hospitality reputation management

The same work as for any business, with one difference: a guest almost never searches for you by name. They search for a city and two nights, and they choose from what the platform or an assistant shows them, usually three hotels side by side. So the question is not what your site says. It is what the pages about you say, whether they agree with each other, and whether anyone answered. That is what we look at first, and the first look is free.

online reputation management hotel

Online, for a hotel, mostly means pages you do not own: the booking platforms’ pages about you, the review sites, the map listing. A guest compares three of them side by side and books from one of them without opening your site. What decides the booking is whether those pages agree, whether the photos are of the rooms as they are today, and whether the last twenty reviews got an answer. All of that is visible from outside, which is why the first look can be free.

hotel online reputation management

It is noticing the week a pattern starts, and knowing what kind of pattern it is. Three complaints about noise from the same corridor in one month are a maintenance ticket. Three complaints about the front desk are a staffing problem. Three one-star reviews from names nobody checked in are an attack, and each of those gets a different answer. The reading is weekly, because a month later the pattern is already the hotel’s reputation.

reputation management for hotels

For a guesthouse or a small hotel it is the same platforms and fewer reviews, so each one weighs more: with thirty reviews, one false one-star moves the score a guest sees; with three thousand it does not. So the false one is reported with the reason in the week it appears, the honest one is answered for the next reader, and the details, the hours, the phone, the address, are made to match on every page, because a guest who finds two addresses books somewhere else.

hotel reputation management services

You send the link to your listing and nothing else, and within twenty four hours you get three findings in writing, free, with a way to check each one yourself. If you want the rest, a full audit is 960 € and takes five working days, and monthly care is 1 200 € for one location, starting the next working day after the audit. No calls at any point, no account access for the free check, and the audit is credited back if you start monthly care within thirty days.