Estate agents and property managers

Your next seller chooses an agent by name, from pages you have never opened

Property portals, directories and review sites build pages about estate offices and about every agent in them on their own, and reviews collect there whether you know about it or not. A seller reads them before the first viewing, compares three names, and calls one. An AI assistant reads them before answering.

We show you where those pages are, what they say, and what an assistant tells a seller who asks for an agent in your district today.

0 €·3 findings·24 hours

Free check

Send the link to your listing. Nothing else.

In writing, within 24 hours. No account access.

What changes when someone is looking after this

Without care	With care
A portal has a page for your office that you have never opened	You have read it, and answered what needed an answer
A seller asks an assistant for an agent in the district, and the answer is built from a page that still lists an agent who left last year	The answer is built from pages that are current and agree with each other
A one-star review names an agent who left in the spring	It was reported the week it appeared, with the reason
A stock photo of keys and a handshake	Photos of the office, the agents by name, and the homes you actually sold
Fifty reviews from three years ago, nothing since	A steady trickle, so the office reads as open

Attack

Someone is writing things that are not true

Three one-star reviews in a week, all from the losing side of one bidding round, none from anyone who ever sold with you. A complaint about a viewing run by an agent who left in the spring, still under your office’s name. A portal page with your office, an agent who moved to the competitor, and a phone number that rings on his new desk.

You cannot answer where you cannot see. And the first thing you want to know is not what to do about it, it is how bad it already is.

Silence

Nobody is writing anything at all

No attack, no crisis, nothing dramatic. Just a quiet quarter, an office across the street with its sign on every second house on the road, and no explanation for the difference that anyone at the desk can name.

Quiet is harder to notice than an attack, and it costs more over a year.

A seller used to read your reviews. Now a machine reads them first and gives the seller a short answer.

The machine does not open one page and stop. It reads what is written about you across the internet: your listing, the portals, directories, review sites, forums. Then it answers in three sentences, and most sellers never go further than those three sentences.

It does not know which of those pages you control. It reads them all with the same weight.

It also does not start with you. We measured this for clinics: asked which clinic in a city is best, assistants reached for the catalogues first and for the clinics’ own websites second. For an estate office the catalogue is the portal, where every home you ever listed carries your name, and a seller already looks there. Your site is not competing for that answer. The page about you on the portal is.

That is the change. Ten years ago a neglected listing cost you some of the sellers who found it. Today it feeds an answer that reaches sellers who never searched for you at all.

Four things that decide whether you appear in that answer

Whether people find you by name at all

A seller does not type your office. They type the district and the word agent, or they open the portal and look at who sold the last five homes on their road. Whether you come back is decided outside your own pages: the portal, the reviews under each agent’s name, the directories. If nothing is written about your office out there, you appear only to people who already know exactly what to type.

How recent your reviews are, not how many

Fifty reviews from three years ago read worse than ten from the last three months. A steady trickle says homes are being sold and sellers are being called back. A silent year says the office might have closed or merged, and neither a seller nor a machine can tell the difference from outside.

Whether your photos show the people a seller will actually sit across from

The office, the agents by name, the homes you actually sold. Estate offices have a particular version of this problem: a stock photo of keys and a handshake says nothing to a person about to hand over the largest sale of their life, and the office with a real face and a real sold home gets the call.

What people do on your profile once they land there

A seller compares three agents, reads the reviews under each name, and calls one. For an estate office the map matters less than for most businesses; the portal and the agent’s own name matter more. Both are built outside your profile, and both are read before your site is ever opened.

Do you know what is written about you on the pages you never made?

We check every place an estate office in your country is likely to appear, and the list is not the same in Norway and Sweden. Alongside Google, your own site, Facebook and Trustpilot, that means the portals where sellers and buyers actually look, finn.no in Norway and hemnet.se in Sweden, Apple Maps for anyone with an iPhone in their hand, and the directories of the country: Proff, Gule Sider and 1881 in Norway; Hitta and Eniro in Sweden. Most owners can name three or four. How many of them carry a page about you is something you almost certainly do not know.

One of those deserves a sentence of its own. On the portal every home you ever listed carries your office’s name and an agent’s name, and a seller reads what sits under both before choosing whom to call. A page for your office exists there without you doing anything beyond listing a home, and the agent it names may have left two years ago.

Directories generate listings from public registries. Map services create them from user submissions. Review platforms open a page the first time someone writes about you. Occasionally a competitor sets one up on purpose. On every one of those pages people can leave reviews, and on none of them will you get a notification.

Three findings, in writing, within 24 hours

Where your office exists online.

The full list, including the pages you did not create, with the reviews sitting on them.

What an AI says about your office today.

Two questions, asked the way a seller asks them, with screenshots. One about you by name, one about the best estate agent in your district.

How exposed you are if someone pushes.

Not a prediction. A description of what is currently in place if a bad week arrives.

No account access. No logins, no admin rights, nothing installed on your side.

We name what we find. We do not name what to do about it, because that is the next piece of work, and mixing the two is how owners buy things they did not need.

Every finding comes with a way to check it yourself in about two minutes. If one does not hold up, tell us and we withdraw it.

There is a limit to this, and it is worth saying plainly: what can be seen from outside, we will show you for free. What can only be seen from inside your account is not visible to anyone from outside, including us, and reading it is the paid conversation.

The people who will read your office

Alexandr Temnosahaty

Estate agents and property managers: what a seller reads before the first viewing, and how a review under one agent’s name becomes the next instruction.

Alex Nekrashevich

Twenty five years in web, five in local visibility and reputation. Your check will be written by him, not assigned.

Eleven of those years were spent taking audit work from strangers on a public marketplace: 1 768 completed jobs, 1 750 of them rated positive and 18 rated negative. We quote both numbers on purpose. A record with no negatives at all is the first thing we would flag on your own listing, and we are not going to hold ourselves to a lower standard than that.

We work in writing. No calls, no voice messages. Everything we tell you stays readable and checkable later, and that is deliberate: spoken agreements turn into “you promised” against “I did not”.

Three things we will not do, whatever you offer

We do not delete honest criticism

We remove what is false. If a review is true, we will say so and show you what caused it, because the cause is what keeps producing more of them.

We do not take two competitors in the same neighbourhood

Not now, and not six months from now. If you are worried about that, ask us who else we work with in your city before you send anything.

We do not promise a position by a date

It can only be done dishonestly, and it collapses in the third or fourth month, usually somewhere you cannot climb back from. Anyone who gives you a rank and a deadline is describing something artificial.

We do not remove the truth about you. We remove what is false.

How many offices we take

We work with three estate offices at a time. None is running yet, so all three places are open.

That number is arithmetic, not a sales device. Reputation work is slow and it does not stop: somebody has to read your new reviews every week, watch the pages you do not control, and notice the week something changes.

The first office gets a team that has been waiting for it.

Three is where that stays careful. Past it somebody starts skimming, and skimming is exactly how a bad week turns into a bad quarter.

Questions

real estate reputation management

For an estate office it is three things a seller reads as one: the listing you own, the pages about you and about each of your agents on the portals, directories and review sites that appeared without you, and the reviews sitting on all of them. Real estate is the one trade where the map matters least: a seller chooses an agent by name, from the portal and from the reviews under that name, and the office’s own listing comes third. The first look at all three costs nothing.

reputation management for real estate agents

A review of an agent is about a person, by name, and it follows the person between offices. It stays under your office’s name after the agent leaves, it is read by the next seller choosing today, and on a portal or a directory nobody at the office is watching it at all. The work is knowing which pages name your people, keeping the names current on all of them, and answering on the ones a seller actually reads.

online reputation management for realtors

Online, for an estate office, mostly means pages you do not own: the portal pages under every home you listed, the review sites, the directories, the map listing. A seller reads three of them in a minute and never opens your site. What decides the call is whether they agree with each other, whether the agents listed still work there, and whether the last ten reviews got an answer. All of that is visible from outside, which is why the first look can be free.

apartment reputation management

For a building or a rental company the reviews are written by tenants, about the building, the repairs and the person who answers the phone, and the next tenant reads them before signing. Three complaints about the same lift in a month are a maintenance ticket, not a reputation problem, and get a different answer from a false one-star from somebody who was never a tenant. The reading is weekly, because a month later the pattern is already the building’s reputation.

reputation management for apartments

It starts with the list of every page that carries the building’s or the company’s name, including the ones you never made, and what is written on each. Then the reading, every week. Then the answers, the reports, and the thing that caused the complaints, because a review about a repair that took three weeks is not fixed by a reply, it is fixed in the repair. We name what we find and show you how to check it yourself; what to do about it is the next piece of work.

real estate review management

Weekly, and on more than one site. A review about an agent who left in the spring is still what the next seller reads today, and on a portal or a review site nobody at the office is watching it at all. Answering matters less for the person who wrote it than for the twenty people who read your answer before booking a valuation, and what is false gets reported with the reason.

real estate online reputation management

You send the link to your listing and nothing else, and within twenty four hours you get three findings in writing, free, with a way to check each one yourself. If you want the rest, a full audit is 960 € and takes five working days, and monthly care is 1 200 € for one location, starting the next working day after the audit. No calls at any point, no account access for the free check, and the audit is credited back if you start monthly care within thirty days.