One question, one answer, checked against Google’s own pages
This is where we write down the answers we give clients every week. Each article takes one question that people actually type, answers it in the first two sentences, and then shows you where to look and what you will see. Every claim about Google comes from a Google help page, quoted and dated. Where we say something from our own work, we say so.
Browse the knowledge base
205 published articles. Choose a category or browse the complete index.
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Why does an AI assistant invent qualifications or awards for your business?
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What should you do when an AI answer says your business has closed?
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What should you do when Google shows the wrong map pin or entrance?
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Why does your Google profile show an unexpected booking provider?
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Should a seasonal closure be marked as temporarily or permanently closed?
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Can a virtual office qualify for a Google Business Profile?
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Should a business respond to reviews on employee review sites?
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Can you reuse a customer review in an advertisement?
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Should customers leave reviews on a shared device at your business?
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What should you do if someone demands money to stop negative reviews?
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Who owns your website content and videos when you leave an agency?
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Do translated service pages need separate URLs?
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Can a booking provider’s page replace your own service page?
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Does each business location need its own website page?
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Can nearby branches compete with each other in local search?
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Should a seasonal business compare visibility with last month or last year?
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Should you create a separate page just for AI assistants?
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Does being cited by AI mean your business is being recommended?
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Why are Google Maps enquiries rising but bookings are not?
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Why do two people see different local search results?
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Does an individual practitioner need a profile separate from the clinic?
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Why does an AI assistant quote an old price for your business?
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Why does an AI answer mix up two businesses with similar names?
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What should happen to a Google Business Profile when its owner dies?
How these are written
Every article names the Google help page it draws on, with the date we read it, because those pages change. Button names are quoted exactly as Google prints them. We do not publish techniques for gaming the system, we do not promise positions or dates, and we do not invent examples. Where a paragraph starts “from our practice”, it is an observation from our own work with clients, not a rule of Google’s, and it is labelled as such.
If you would rather have somebody read your listing and tell you what is wrong with it, that is what the audit is.