One question, one answer, checked against Google’s own pages
This is where we write down the answers we give clients every week. Each article takes one question that people actually type, answers it in the first two sentences, and then shows you where to look and what you will see. Every claim about Google comes from a Google help page, quoted and dated. Where we say something from our own work, we say so.
Browse the knowledge base
205 published articles. Choose a category or browse the complete index.
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Why does a Google profile keep reverting to old business information?
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Can you tell whether a review campaign brought new customers?
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Can two different businesses at one address have separate Google profiles?
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Should a customer complaint stay public or move to a private conversation?
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Who should approve review replies in a multi-location business?
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Should you pause review requests during a service outage?
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How do you get review stars to show in Google Search results?
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Do AI assistants use your Google reviews?
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Small business reputation management
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What is bulk verification for Google Business Profiles?
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How do you open a Google profile for a location that has not opened yet?
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How should you choose the service area for your business on Google?
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Should you add your social media links to your Google Business Profile?
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Which Google Business Profile notifications should you leave on?
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Why do customer photos show before yours on Google?
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Google Business Profile photos: which ones does your business need?
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How do you submit a Google Business Profile reinstatement request?
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What should you do when your reply to a Google review does not appear?
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Why can’t your customers leave a Google review?
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Why are Google review stars not showing?
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Why is a Google review not showing up?
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What can you do with free online reputation management?
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What should a reputation management plan contain?
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What does SEO reputation management actually involve?
How these are written
Every article names the Google help page it draws on, with the date we read it, because those pages change. Button names are quoted exactly as Google prints them. We do not publish techniques for gaming the system, we do not promise positions or dates, and we do not invent examples. Where a paragraph starts “from our practice”, it is an observation from our own work with clients, not a rule of Google’s, and it is labelled as such.
If you would rather have somebody read your listing and tell you what is wrong with it, that is what the audit is.