One question, one answer, checked against Google’s own pages

This is where we write down the answers we give clients every week. Each article takes one question that people actually type, answers it in the first two sentences, and then shows you where to look and what you will see. Every claim about Google comes from a Google help page, quoted and dated. Where we say something from our own work, we say so.

Browse the knowledge base

205 published articles. Choose a category or browse the complete index.

  1. Why your staff do not ask customers for reviews

    Reviews
  2. How to tell if a page was written by AI

    AI answers
  3. How many good reviews do you need to survive a bad week?

    Reviews
  4. How to check your own online reputation properly

    Reviews
  5. Someone offered to remove negative reviews for money

    Reviews
  6. Should you reply to a negative forum thread about your business?

    Reviews
  7. What should a monthly SEO report include?

    Local visibility
  8. What to ask an SEO agency before you hire them

    Local visibility
  9. Can an SEO agency guarantee first place on Google?

    Local visibility
  10. How to handle a Google review that names an employee

    Reviews
  11. What happens to Google reviews when two profiles are merged?

    Reviews
  12. What happens to Google reviews when a business changes its name?

    Reviews
  13. What if the Google reviewer was never a customer?

    Reviews
  14. Can a competitor leave a Google review?

    Reviews
  15. Can a former employee leave a Google review?

    Reviews
  16. How to remove old reviews from Google

    Reviews
  17. What is an example of online reputation management?

    Local visibility
  18. How to get rid of 1-star reviews on Google

    Reviews
  19. how to buy fake google reviews

    Reviews
  20. How to delete Google reviews posted by others

    Reviews
  21. how to ask for google reviews template

    Reviews
  22. Do videos help a business show up on Google Maps?

    Website and video
  23. How to add a website to Google Business Profile

    Website and video
  24. What is NAP in Google Business Profile?

    Local visibility

How these are written

Every article names the Google help page it draws on, with the date we read it, because those pages change. Button names are quoted exactly as Google prints them. We do not publish techniques for gaming the system, we do not promise positions or dates, and we do not invent examples. Where a paragraph starts “from our practice”, it is an observation from our own work with clients, not a rule of Google’s, and it is labelled as such.

If you would rather have somebody read your listing and tell you what is wrong with it, that is what the audit is.