One question, one answer, checked against Google’s own pages

This is where we write down the answers we give clients every week. Each article takes one question that people actually type, answers it in the first two sentences, and then shows you where to look and what you will see. Every claim about Google comes from a Google help page, quoted and dated. Where we say something from our own work, we say so.

Browse the knowledge base

205 published articles. Choose a category or browse the complete index.

  1. How to add keywords to Google Business Profile

    Business Profile
  2. How to edit your Google Business Profile

    Business Profile
  3. how to change business name on google

    Business Profile
  4. how to change business address on google

    Business Profile
  5. how to create google business profile without address

    Business Profile
  6. How to optimize a Google Business Profile

    Business Profile
  7. What is a Google Business Profile?

    Business Profile
  8. How to set up a Google Business Profile

    Business Profile
  9. What to do about a Google review in another language

    Reviews
  10. What to do when a Google review is about a different business

    Reviews
  11. What is the Google Reviews Management Tool?

    Reviews
  12. How to get Google reviews fast without pressuring customers

    Reviews
  13. Can’t see Google reviews on mobile? What to check

    Reviews
  14. Can businesses see your email on Google reviews?

    Reviews
  15. How many reviews does it take to increase your Google rating?

    Reviews
  16. How to add a Google review link to email

    Reviews
  17. how to text a google review link

    Reviews
  18. How to respond to Google reviews: examples

    Reviews
  19. how to set up google reviews

    Reviews
  20. What is Google review management?

    Reviews
  21. How to manage Google reviews

    Reviews
  22. how many google reviews do i need

    Reviews
  23. Why are Google reviews important?

    Reviews
  24. How to fix bad Google reviews

    Reviews

How these are written

Every article names the Google help page it draws on, with the date we read it, because those pages change. Button names are quoted exactly as Google prints them. We do not publish techniques for gaming the system, we do not promise positions or dates, and we do not invent examples. Where a paragraph starts “from our practice”, it is an observation from our own work with clients, not a rule of Google’s, and it is labelled as such.

If you would rather have somebody read your listing and tell you what is wrong with it, that is what the audit is.