How to add multiple locations to Google Business Profile
For several real, eligible business locations, create or claim a separate Business Profile for each location. You can manage those profiles together, but you do not add several street addresses inside one branch’s profile. Check whether a listing already exists before creating anything.
The useful distinction is between the location customers visit and the account your team uses. Opening another shop changes the first. Giving a colleague access changes the second. Neither a new user nor another town in your service area necessarily calls for a new profile.
how to add multiple locations to google business profile
Start with the next genuine location you need customers to find. Confirm which business operates there, whether customers visit it or staff travel to customers, and whether it already has a listing. Then choose the appropriate route:
- No existing profile: use Google’s add-business page, enter the location’s information and follow the verification options offered.
- An existing unverified profile: claim that profile.
- An existing profile verified by someone else: if you are authorized, request ownership rather than creating a competing listing.
Google explains these routes in its add or claim guide. On a computer, the claim route starts by finding the business in Maps, then selecting Claim this business → Manage now. On mobile, the documented route goes through About. Read the business name and location before proceeding; a familiar brand name is not enough to identify the right branch.
The next branch may need different verification evidence. Google determines the available methods, so the option used for your first shop is not a promise about the second. Follow the instructions shown for that profile. See Google’s verification guide if a method is unavailable or a submission needs attention.
how to add another business profile on google
Use an account you are authorized to manage the business with. Keeping appropriate access in one place is helpful, but creating another Google Account does not turn a duplicate into a legitimate location.
If a profile is missing from your management view, look for it publicly and check your access before deciding it does not exist. A missing control can have several causes. Likewise, seeing a place on Maps does not tell you who currently controls it.
For example, imagine a bicycle retailer with two staffed shops across town. The second shop already appears on Maps because customers have added information about it. Its opening does not call for a third listing. The owner needs to identify and claim the second shop’s existing profile, then check that its hours and contact details describe that shop.
If the same retailer also delivers into nearby districts, those districts are not automatically more shop locations. That is a service-area question, not a reason to multiply storefront profiles.
Which locations qualify for separate profiles?
A location must represent a real eligible business operation. A rented mailing address where the business does not operate is not enough. A co-working office has specific requirements, including business signage, customer reception and staffing by the business during its stated hours.
For service businesses, separate locations with separate staff and separate service areas may qualify for individual profiles. An additional town served by the same operation does not, by itself, establish another location. Hide the address when customers are not served there, as required for service-area businesses.
Departments and individual practitioners can have separate profiles under their own rules. Consequently, neither one shared address nor two nearby pins proves a duplicate. First establish what each listing represents. Google’s representation guidelines cover these distinctions.
Think about the customer’s decision: which door should they reach, which team will serve them, and which hours apply? Accurate location details resolve that problem. Extra listings made to cover search terms do not.
Adding, importing and bulk verification are different
These operations answer different questions:
| Operation | What it does | What it does not establish |
|---|---|---|
| Add or claim a profile | Creates or obtains access to a location listing | That every verification requirement is complete |
| Import a spreadsheet | Creates or updates multiple profile records | That Google has received a bulk-verification request |
| Use a business group | Organizes shared management of profiles | That every user should control every branch |
| Request bulk verification | Asks Google to verify an eligible set | Guaranteed approval or exemption from evidence checks |
Do not treat ten locations as a magic switch. Google’s import instructions describe a file workflow; the qualifying minimum and exclusions belong to the separate bulk-verification process.
For a small set, working location by location can make it easier to notice differences. For a larger set, a spreadsheet may reduce repeated entry. Those are practical choices, not a rule that manual entry is safer or that a batch itself damages profiles.
Using a spreadsheet without creating unwanted profiles
In Business Profile Manager, Google documents Add business → Import businesses → Select file. Use its template for a first import. For updates, start from a recent download of existing information rather than an old working copy. Check the proposed changes before applying them; cancel if they do not match your intention.
Pay particular attention to store codes. Keep the existing identifiers when updating a location. Spreadsheet formatting can strip leading zeros, which may turn an expected update into an unexpected new entry. Fix the file rather than accepting that mismatch.
Google accepts XLS, XLSX, ODS and CSV files. Its import guide also notes that hotel attributes cannot be updated through this spreadsheet route. Successful upload is therefore not evidence that every type of information has been updated.
Treat the preview as a list of intended changes. If it proposes more new locations than you actually opened, stop there and identify the discrepancy. That is a concrete reason to review the file, not a reason to create another profile manually beside it.
When can a chain request bulk verification?
Google requires at least ten qualifying profiles from the same business, with all managed locations represented accurately. Duplicate, suspended and disabled profiles do not count towards the minimum. Service-area businesses and agencies combining several businesses are not eligible for this route. Other conditions include resolving account errors and checking that a verified account does not already exist.
The bulk-verification guide gives a separate request route in Business Profile Manager: Verifications → Chain → Start, followed by the form and submission. Uploading a spreadsheet alone does not submit that request. Video evidence may still be required.
If the chain does not meet those conditions, continue with the applicable individual process. Do not invent extra locations to reach the minimum. Nor should you assume that a chain with the required number will be approved without further checks.
A list of addresses is useful preparation, but it is not evidence that every address qualifies. Resolve uncertainty about the business operation before counting that location towards a verification plan.
Share access at the right level
Business groups let several administrators manage a set of profiles. Group managers can add, edit and delete profiles across the group; that is broader than managing a single branch. Google also permits invitations to individual profiles without making that person a member of the group. See its group roles guide.
If someone runs only one shop, decide whether they need that shop’s access or responsibility for the whole set. Do not give group-wide access merely because it is convenient. Each person should use their own authorized access rather than a shared password.
Keep ownership and day-to-day editing understandable to the business. A group is an administrative arrangement, not a public certificate that all branches are verified. Moving profiles or changing access should not be used as a substitute for addressing an eligibility or ownership issue.
Keep the branch information useful
After setup, read each profile as a customer choosing a destination. Does its information lead to the right branch? Do its photos show that location? Are the displayed hours applicable there, including any genuine differences between branches?
Consistency does not mean every field must be identical. A chain can share its real brand name while branches have different customer-facing hours. Conversely, a different description is not a ranking requirement simply because another branch exists. Write what helps someone understand that location, without adding unsupported distinctions.
Use store codes for internal identification rather than inserting them into the public business name. Advanced settings distinguish management identifiers from customer-facing information. When two branches are easily confused, check the address, map position and branch-specific details before treating the issue as a duplicate problem.
What if one location closes?
Update the status of the branch that actually closed. A temporary interruption, a permanent closure and the removal of your own management access are different events. Do not remove a whole group because one shop stops trading.
Removing profile content and managers can permanently remove business-authored posts, media and owner replies while leaving customer reviews. It also does not guarantee that the place disappears from Search or Maps. Read Google’s removal explanation before choosing that operation. It is not a way to reset a branch’s reputation.
Choose the next step for your locations
Identify which branch is missing, which already has a profile and which has an access problem. That gives you a specific next action: add, claim, request ownership or correct existing information. For an eligible chain, assess bulk verification separately after the records are in order.
For the broader business context, see multi-location support. If you need to discuss the situation, use the contact page with the public location links and a short description of the problem. Do not send passwords, verification codes or customer records.
Continue with the Profile guide.
Frequently asked questions
how to add multiple locations to google business profile
Create or claim a separate profile for each eligible real location, then manage them through the appropriate account or business group. Check for an existing listing first. Adding profiles, importing a spreadsheet and requesting bulk verification are separate operations; ten addresses alone do not qualify a business for bulk verification.
how to add another business profile on google
For an eligible location that has no profile, start at business.google.com/add and follow the instructions. If an unverified profile already exists, claim it instead. If another account has verified it, use the ownership-request route when authorized. Do not create a replacement just because the existing profile is missing from your management screen.
Can two of my shops share one Business Profile?
Two distinct eligible shops should have separate location profiles, rather than trying to put two addresses in one profile. A second entrance is not automatically another business. Departments and practitioners have their own eligibility rules, so a shared address alone does not establish whether profiles are duplicates.
Do I have to verify every location separately?
Each location must meet the relevant requirements. Eligible chains can request bulk verification, subject to conditions including at least ten qualifying profiles from the same business. Service-area businesses are excluded from that route, and duplicates, suspended or disabled profiles do not count towards the minimum. Google may still require video evidence; importing rows does not request verification.
What is a store code for?
A store code identifies a location in your management data. Keep it unique and stable when updating profiles by spreadsheet. It is not a public branch name or proof of verification. A changed or incorrectly formatted code can make an intended update appear as a new business, so check the import preview before applying it.
What happens if I close one location?
If one branch has genuinely closed permanently, update that branch’s status. A temporary closure is a different situation. Removing profile content and managers is also different: it can permanently delete business-authored content and owner replies while customer reviews remain, and it does not guarantee removal from Maps. Do not delete the group or Google Account to close one branch.