Setting up, editing, verifying and keeping a Google Business Profile: where to click, what the rules say, what to do when something breaks.
You add services from the profile itself: go to your Business Profile, select “Edit services”, choose the services on the list or select “Add custom service”, then select “Save”. Menus and products have their own buttons, “Edit menu” and “Edit products”, and Google offers each only to some kinds of business.
Open your profile, select “More”, then “Business Profile settings”, then “People and access”, select the person and select “Remove person”. Only an owner can do this, and Google says the person’s replies to reviews, posts and comments stay on the profile after they go.
Go to business.google.com/add, enter your business name and address, choose your business, then select “Request Access”, fill out the form and select “Submit”. Google emails the current owner, who has 3 days to answer, and if nobody answers you may be able to claim the profile yourself.
If the duplicate is in your own account, open it, go to “Business Profile settings”, select “Remove Business Profile”, then “Remove profile content and managers”. If it is not in your account, report it on Google Maps instead, either as a duplicate to be merged or as a place that is not there.
Only the primary owner can transfer primary ownership, and only to someone who is already an owner or a manager on the profile. Open the profile, select “More”, then “Business Profile settings”, then “People and access”, select the person, next to “Access” select “Edit”, choose “Primary owner” and select “Save”.
To add someone, open your profile, select “More”, then “Business Profile settings”, then “People and access”, select “Add”, enter their email, choose “Owner” or “Manager”, and select “Invite”. Only an owner can do this, and the person needs their own Google Account.
No. Removing a Business Profile from your Google Account deletes your own posts, photos, videos and review replies, but Google says user-generated content and reviews remain, and that the business might still show up on Search and Maps.
You cannot ask Google to swap video for something else: its help page says verification methods are automatically determined and cannot be changed. What you can do is check whether your profile is showing more than one option, because Google says that where several appear you can try other verification methods.
If Google offers phone verification for your business, go to your profile, select “Get verified”, then “Phone” or “SMS”, and Google calls or texts a code that you type back into the profile. Whether that option appears at all is not your choice: Google says verification methods are automatically determined and cannot be changed.
There is no single profile picture on a Google Business Profile: there is a logo and a cover photo, and you change both under “Photos”. Open your profile, select “Photos”, then “Change logo” or “Change cover”, pick the new image and it replaces the old one.