How to display Google reviews on your website
Choose the result you need before choosing a widget. If you want visitors to read reviews on Google, add a clearly labelled link to the correct listing. If you want review text inside your page, use a suitable integration whose data source, permissions and display rules have been checked. An embedded map provides location context; it is not a substitute for specifying how a review feed should work.
The choice affects what you maintain. A link sends the visitor to another service. A review block brings external content and technical dependencies into your page. Neither needs to be presented as a shortcut to stars in search results.
The three routes, and how to choose
A link is often sufficient when the page already explains the service and the reader wants independent context. Label the destination accurately, for example “Read reviews on Google.” Check that it identifies the intended business or branch rather than a similarly named place.
A map embed can help someone understand where the business is. Inspect the actual embedded result rather than promising that it will show particular review text or all the controls of the full Maps interface. A location page may benefit from a map even when the review link is separate.
An on-page review block is a content integration. It may come from a widget provider or custom development, but the label “Google reviews widget” does not establish how it obtains the data or what it is allowed to do with it. Ask about the source before comparing colours, layouts or animations.
For a hypothetical repair shop, the immediate need might be to help a visitor compare feedback after reading the repair-service page. A clear link could do that without a carousel. If the shop instead wants a short on-page sample, it should identify the sample honestly and leave a route to the source. The design should not imply that a few selected cards represent every review.
how to link google reviews to website
Find the correct business in Google Maps and use the sharing option to obtain a link. Google’s sharing guidance describes Share or embed map, then Send a link → Copy link on a computer. Place that link in the website’s normal link or button field.
Before relying on it, inspect the destination as a visitor. A shared listing link is not a guarantee that every device opens the same review tab or displays every review at once. Check the business identity and whether the label matches what the reader reaches.
A link for reading reviews is different from a link asking someone to write one. Keep those actions distinguishable. A person looking for reassurance should not unexpectedly land in a submission flow labelled as a review collection to read.
Links also need occasional checking, particularly after a change to the business’s public listing. Avoid the promise that a link can never become unsuitable. It removes the need to maintain copied review text, but not the need to keep the website’s destination correct.
how to embed google reviews on website
For a map, Google’s computer sharing guidance offers Embed a map → Copy HTML. Use the website’s supported method for that kind of embed or give it to its authorised editor. Do not paste unfamiliar code into unrelated settings just because a tutorial says every builder works the same way.
For review text, identify the integration and its product version. Google’s Places API Place Details documentation describes access to place information, including ratings and reviews. Requested fields affect the response and billing. A developer should establish the required fields and costs, not assume a public listing makes unrestricted API use free.
The Places API reference says its reviews list is sorted by relevance and returns at most five reviews. That is not a method for downloading a business’s complete review history. It also means a small displayed set does not prove that the provider removed every unfavourable review.
Business Profile APIs are a different product. Google’s review-data guide describes listing reviews for managed locations with application setup and OAuth credentials. Its API policies restrict use to permitted business-management purposes and impose content-storage conditions. Access for management is not an automatic licence for any public republication scheme.
If a supplier says it can fetch everything, ask which route permits that use. Do not treat a scraped page, an exported management response and Places API content as interchangeable. The source determines what must be reviewed before the block is suitable.
What must remain visible?
For Places API content, Google’s display policies require Google Maps attribution, author credit and access to each original review using its supplied source link. The presentation must explain ordering and filtering. Regional requirements can apply, including visit-month/year information for reviews of places in France and French territories.
The same policy recommends relative publication dates and translation notices. A recommendation and a mandatory requirement are different, and other applicable obligations may still matter. Keep the provider’s implementation aligned with the current policy rather than removing attribution to make the block fit a design.
These requirements belong to that API. They are not a universal two-condition permission to retype any public review. If content is being copied manually, establish the applicable rights and terms separately instead of assuming that adding a name makes the use acceptable.
how to add google reviews to shopify website
First decide whether the page needs a link or review text. A supplier’s app may provide an on-page block, but its listing in a marketplace does not answer questions about the review source, selection or ongoing costs. Check the requirements for your actual shop and theme before choosing it.
Ask the person maintaining the shop where the block will appear and what happens if the provider stops responding. The product page should still explain the offer and provide its normal next action when the reviews cannot load. A third-party dependency should not leave the visitor looking at an unexplained empty space.
Use the provider’s current installation instructions for the specific integration and confirm compatibility before making a site change. A generic code snippet may be intended for a different product or plan. Compare the resulting page with the original, including navigation and purchasing controls, rather than judging success only by the appearance of review cards.
how to add google reviews to squarespace website
Squarespace’s Embed block documentation distinguishes supported external embeds from other custom code. For a suitable embed, edit the page, add an Embed block and use its URL or code option as appropriate. A Google listing address is not automatically an oEmbed review feed.
Other code may require a Code block. Squarespace identifies JavaScript and iframe use in Code blocks as a premium feature. Check the actual plan and code type instead of assuming that all accounts accept the same widget.
The builder also explains that custom content can behave differently in an editor and for visitors, and does not guarantee every custom integration’s compatibility. Preview the intended visitor experience, including mobile layout. If the block fails, identify whether the issue is the provider, code, plan or page placement before purchasing a replacement.
can i use google reviews on my website
The answer depends on how you display them and how the content is obtained. Linking to the listing avoids reproducing the review text on your server. A suitable integration can display content under its applicable rules. Neither option makes the website owner the author of the review.
Preserve the meaning of any displayed review. Do not turn a qualified comment into an unqualified endorsement by cutting away the criticism. Explain a selection rather than presenting it as the full set. Avoid placing a branch’s reviews beside another branch’s address without making the distinction clear.
A review block can support a reader’s decision, but it does not certify the business or prove every claim in a review. Keep important service information in the business’s own accurate wording. Reviews should not be the only place someone can learn whether a service is available.
If the tool also collects feedback, inspect that separate function. Google’s Maps contribution policy prohibits incentives exchanged for reviews and selective requests for positive feedback. Do not route only satisfied customers toward Google or imply that a website form has already published their words there.
Why counts and displayed reviews can differ
The count of cards on a website is not necessarily the overall number of ratings on Google. A feed may return a limited set; the page may show only part of that set; or an update may not have completed. Check the source, selection and last successful refresh before diagnosing missing content.
Start by confirming the place identity. Then distinguish the overall score, the overall rating count and the reviews shown in the block. Do not calculate a new average from a handful of selected cards and label it as the business’s Google rating.
Agree how the integration handles stale or unavailable data. If a displayed “last updated” label is used, it should reflect an actual successful update. Do not keep showing a current-looking timestamp when the data has not refreshed. Where the source’s storage terms constrain caching, a local copy is not an unrestricted fallback.
A change of name or location is a reason to verify the connection, not proof that it has broken. Likewise, a lower count alone does not establish that Google removed a particular review. Investigate the actual record before making a public claim.
Will a block of reviews put stars next to your site in Google?
Displaying review text and qualifying for a search feature are separate questions. Google’s review-snippet rules make self-serving reviews about a business ineligible for the star-review feature on pages using LocalBusiness or Organization markup. An embedded third-party widget does not bypass that rule.
The same documentation prohibits aggregating ratings from other websites for this feature and requires marked-up review content to be available to readers. Do not assume that valid-looking code makes an ineligible use eligible. A business review also should not be relabelled as a product review merely to seek a different result.
This is a specific restriction, not a statement that no website can ever have any review-related search appearance. Ask what exact feature a supplier is promising and whether the page qualifies. The useful purpose of your block remains the experience of someone already reading the page.
How to check this yourself
Choose one page and identify what you currently have: a link, a map, a review-text block or a mixture. Read the labels before making changes.
- Confirm that the source refers to the intended business or location.
- For an on-page block, identify its data route and the applicable permission, attribution and storage rules.
- Read the selection explanation and distinguish displayed cards from overall counts.
- Check the visitor presentation on a narrow screen, including source access and essential page controls.
- Establish who maintains the integration, what it costs and what the page does when content is unavailable.
Correct misleading presentation before adding another decorative element. If a simple link meets the reader’s need, a more complex feed should have a clear reason to exist.
For the broader service context, see review management. To discuss a specific block or page, use the contact page with its public URL and the issue you want to resolve. Do not send passwords or API credentials. This article is part of the Website and video guide.
Frequently asked questions
can i use google reviews on my website
You can direct visitors to reviews on Google or use a suitable integration to display review content. Before republishing text, establish its source and the applicable permissions and terms. Attribution alone is not a blanket licence to copy reviews. A widget also does not make reviews about your own business eligible for Google’s self-serving review star feature.
how to embed google reviews on website free
A link to your Google listing is the simplest option to consider without buying a reviews widget. A map embed serves a different purpose from a review-text feed. For any free widget, check data access, limits, attribution, refresh behaviour and whether your website plan supports its code. Do not assume that free means unlimited or maintenance-free.
how to show google reviews on website
Choose whether visitors should read reviews on Google or within your page. Use a clearly labelled link for the first option. For an on-page block, identify the permitted data source, explain the selection and preserve required attribution and source access. Preview the result on the actual website before relying on it.
how to add google reviews to squarespace website
In Squarespace, a normal link and an embedded review block are different options. Embed blocks support suitable external content, while other code may need a Code block and relevant plan features. Check the provider’s code type against current Squarespace documentation. A listing URL pasted into a block is not automatically a review feed.
Will the number of reviews on my site match the number on Google
Not necessarily. A block may display a limited sample, a different selection or data from an earlier successful update. Check that it refers to the correct place and distinguish the number of displayed review cards from the overall rating count. A mismatch is a reason to investigate, not automatic proof that reviews were removed.
What should I ask before I install a reviews widget
Ask which source and API it uses, what authorisation it needs, how it selects and updates reviews, and who is responsible for costs and maintenance. Check attribution, access to originals, mobile display, privacy and failure behaviour. Also ask whether it adds structured data and whether that markup is appropriate for your page.