What ChatGPT, Perplexity and other assistants say about local businesses, how that is measured, and what changes it. Based on dated measurements.
LLM SEO is a name the industry gave to being found when an assistant answers a question instead of showing a list of links. Google does not publish that term: its own guide says that optimizing for generative AI search is optimizing for the search experience, and thus still SEO.
Answer engine optimization, or AEO, is an industry name for work aimed at making your pages the source an AI answer quotes and links. Google writes the acronym out in its own guide and then says that optimizing for generative AI search is optimizing for the search experience, and thus still SEO.
Generative engine optimization, or GEO, is a name the industry gave to the work of getting your business quoted and linked in AI answers. Google’s own guide names the term, and then says that from Google Search’s perspective this is still SEO, not a separate discipline.
Yes, as a draft only. A model can write a first version after a good prompt, but a person must read it, cut it and make it true before posting, because Google checks every reply against its content policies and the reviewer is notified and reads it.